A cam girl is a female performer who broadcasts sexually explicit content live on the internet in exchange for money, either in a chat room or by appointment with private clients. She can charge a fixed fee per session, or allow her audience to tip her with virtual tokens that convert to real cash. She can also choose to do what’s called a Gold Show, where she sets a monetary goal and viewers contribute as a group to help her reach it.

For many women, camming offers a rare opportunity to gain financial independence and a measure of control over their lives. The popularity of the industry has created a lucrative business model for studios and streaming sites. But for many of the performers, this dream of liberation is more of a nightmare than a reality.

The reality is that the majority of the profits in the cam girl industry are made through exploitation of addictive behaviour – just like casinos make most of their money from a small minority of whales. Young men who have grown up inside a digitised world – watching porn, flicking through girls on Tinder, following attractive Instagram accounts and now paying for sexy naked girl attention on camsites – are highly susceptible to the dopamine hits of the digital fantasy. The sexy girl in the webcam window becomes a digital girlfriend they can pay to pretend to like them back and the more tokens they spend, the more sexy, hot and naked their favourite girl can get.

JuliaEyrie’s journey into the world of webcam modeling was less about the allure of fame or financial gain and more about her desire to kindle light in the darkness. The blonde model operates on an ethos of authenticity and warmth that transcends the physical. She becomes a virtual confidant for those she talks to and, through her example, reminds them of their own potential for beauty, connection and growth.

She’s not alone in her conviction that she is helping to heal people and in her belief that she has a moral duty to do so. But she is also acutely aware that her work carries the risk of exploiting vulnerable and isolated people. This is why she is committed to making sure her audience knows that ‘naked and sober’ means just that, and to educate them about the complexities of online relationships.

The future for the camgirl industry is looking even more sexy with the advent of VR and remote sex technology that allows models to connect with their audience through their smart phones. Currently, some models are even offering sexy 3D shows where you can look in her eyes and see the results of their actions with your own. But even the most sexy models cannot escape the shadow of the industry’s darker side and its roots in sexual slavery.